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The marketing used by supplement companies to promote their supplements to the public (particularly the more aggressive types of dietary supplements) is usually packed with all kinds of hype about their products being "novel," "revolutionary," "ground-breaking," "cutting-edge," "earth-shattering," ...whatever. Unfortunately, and at the expense of an often naive, emotionally-charged, consuming public that wants to believe when it comes to products that are supposed to radically change the way they look and feel (self esteem boosters), very seldom does a product come along that deserves such accolades. In reality, the vast majority of these types of products are just some sort of attempt to reinvent the wheel or, more accurately described (especially when it comes to sports nutrition supplements), a floundering attempt to reinvent a broken wheel.
So what is an industry-leading supplement company, like Hi-Tech Pharmaceuticals, supposed to do to prevent marketing information about an incredible new Hi-Tech product from getting lost in this farfetched advertising quagmire? How does Hi-Tech get the message across to those bold and aggressive supplement consumers, who prowl the Internet and the health and fitness magazines for the latest and greatest in the supplement world, when Hi-Tech introduces another phenomenal product called Somatomax®? After all, Somatomax® is truly deserving of these accolades because Somatomax® actually is quite novel, awesomely revolutionary, absolutely ground-breaking, unbelievably cutting-edge, amazingly earth-shattering, and (one more) may even give you a euphoric feeling followed by deep, restful sleep like you have never before experienced. Rather than defile the image of this incredible product by throwing it into the cesspool of advertising for feel-good products, Hi-Tech came up with an approach that, for most any other supplement company would mean the rapid death of their product, was a surefire win for Somatomax®. Hi-Tech relied on word-of-mouth advertising for new Somatomax® customers, which can only work if your feel-good, sleep-promoting product actually treats your mind to something wonderful while on its way to punching your lights out. Well...it worked!
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Great crew focused on helping you meet your nutritional needs. Oh yeah - killer protein shakes too!
Stopped in and got a tour from Christopher, one of the owners, he was incredibly knowledgeable and helpful. They have a great selection of products and amenities, including a cold plunge and an Evolt body composition machine to support your fitness journey. I tried the Blueberry Muffin high-protein shake, and it was delicious! Looking forward to coming back soon.
Mike was very informative and helped me find the right supplements for me to hit my goals. I love that there is a cold plunge in Bloomington now too!
The guys that own this place are chill & they are super into fitness. They know their products well and can answer any questions you've got. Their protein shakes are great, check it out!
GREAT atmosphere and world-class staff. Stocked up and enjoyed one of their smoothies while I was there. Glad to have a new spot when I'm in Bloomington!